Every week, I’m opening up the build of Arthur — what we’ve shipped, what we’ve fixed, and what we’ve learnt.
No theatre. No hype. Just the work of turning Arthur into infrastructure founders (and investors) can actually rely on.
If you want early access or to help steer the build, the community is where this gets shaped.
If you’d like to get involved, sign up for early access or join the community.
This week was about locking the intake order
This week was about getting disciplined on sequence.
Not adding more cleverness — but deciding what comes first, what comes next, and what waits its turn.
Arthur’s intake is now explicitly ordered as three standalone engines that also snap together cleanly. That matters because it’s how we move from demos to products accelerators, investors, and founders can actually use — without burning time, people, or money.
Arthur’s world is getting sharper
Arthur is becoming a set of structured evaluation engines designed around one simple loop:
intake → diagnosis → fix-first → execution
The founder stays in control. Arthur’s role is to surface what matters, prioritise the gaps, and help close them — fast.
The front door is now clear. Three inputs. One standard.
✅ What we shipped
🎥 Danger Room — video intake now runs end-to-end on upload
The first engine in the stack is live in its initial form.
What it is
A video intake that analyses a founder’s pitch delivery and content as soon as a video is uploaded.
Current flow
Upload a pitch video
Analysis runs automatically
Results return as a first structured view
Already producing
A content analysis score (initial pass)
Structured feedback founders can react to immediately
Founder output
A fast, honest read on how your pitch lands before it hits real investors
Built to power
Danger Room → Pitch Kung Fu → FUSED
Accelerator and cohort intake screening
Next
Add downloadable reports
Add email delivery
Improve the waiting experience so long runs don’t feel dead
Finish stabilising recording (upload is the reliable path today)
📊 Pitch Intel — pitch deck engine ready for production next week
This is the second engine in the intake stack — and it’s the one that turns analysis into something founders can systematically improve.
What it is
A pitch deck intake that evaluates how an investor will perceive your deck — before you’re judged in silence.
Current flow
Upload a pitch deck (PDF or PowerPoint)
Arthur evaluates it across investor-facing lenses
Results surface as a clear readiness view and fix-first list
Already producing
An overall investor-readiness grade
Slide-level feedback
A prioritised set of fixes
Founder output
Clarity on what to fix first — not generic advice, not theory
A concrete starting point to iterate the deck with Arthur’s help
Built to power
Founder fundraising prep
Accelerator and incubator qualification
Fusion42 inbound pitch evaluation
Next
Move Pitch Intel into full production
Begin live founder usage
Connect deck outputs cleanly into Arthur’s execution flow
💳 Stripe checkout — early flow in place (prototype)
We now have a real purchase flow to test against, not a thought experiment.
What it is
A basic checkout path that supports subscriptions and usage-based access.
Current flow
Product link exists
Checkout flow runs end-to-end in a test environment
Already producing
A usable baseline purchase journey
Founder output
A predictable, self-serve path to access — not manual workarounds
Built to power
Arthur membership access
Standalone tools where pricing must be clean
Next
Align pricing logic properly
Introduce trials in a controlled way
Finalise Fuel Units consent and top-up behaviour
📄 Report storage — Google Docs integration progressing
Outputs are starting to live where founders actually work.
What it is
Persistent report storage so analysis doesn’t disappear after one session.
Current flow
Reports can be written into Google Docs (early stage)
Already producing
A path to editable, shareable outputs
Founder output
Deliverables that can be commented on, shared, and iterated
Built to power
Founder execution loops
Cohort and programme reporting
Next
Finalise workspace onboarding steps
Ensure clean separation between company and generated files
🚧 On the bench: Website URL engine (third and final intake)
The last piece of the intake stack is the website / URL engine — focused on sales positioning, not SEO theatre.
This engine will look at:
What you say you are vs what your site actually communicates
Who you’re selling to — and whether it’s specific or vague
How value and pricing are framed (if they’re visible)
Whether the website story matches the deck and the pitch
Same founder. Three narratives.
Misalignment here is where deals quietly die.
This is the final intake engine to come online.
🔧 What we fixed / learnt
Upload-first flows are more reliable than record-first at this stage.
Long-running analysis needs visible progress to keep founders engaged.
Saving interaction data without slowing the experience is non-trivial — but non-negotiable.
Billing discipline has to be designed early or it becomes painful later.
Clear sequencing beats clever features every time.
🚧 What’s next
Near-term track
Finish Danger Room refinements (export, email delivery, progress feedback)
Put Pitch Intel fully into production
Tighten Stripe checkout and consent flows
Lock down Google Workspace onboarding
In parallel
Design and scope the Website URL engine
Align research integration timelines
Define how Arthur consistently turns analysis into fix-first execution plans
We’re holding the build to one line: trustworthy, reusable, investor-grade outputs.
If it doesn’t survive real founders, real cohorts, and real scrutiny, it doesn’t ship.
FOR THE ❤️ OF STARTUPS
Help steer what we build next
I’m not building Arthur in a vacuum.
If there’s a workflow, bottleneck or ugly bit of founder work you want Arthur to take off your plate, tell me.
What you’re trying to do
What slows you down
What “done” would look like if Arthur nailed it
These go straight into the build plan for the next sprints.