Hello Hello,
I hope you all had a fantastic week and are making great moves. Here’s the 😇 Good, 😈 Bad and the 🤢 Ugly at Fusion-42.
But, before we get into the 😇 😈 🤢 let’s talk about Arthur, my new BFF and soon to be yours.
Arthur is your mentor, co-founder and team
One conversation on the front. A full organisation working behind , quietly, instantly, just for you..
This isn’t a weekend experiment, it sits on thousands of hours of content, interviews, masterclasses, workshops, a brutal problem-fit challenge, and the frameworks and founder knowledge we’ve already baked into Fusion42.
Arthur builds your foundations and keeps them tight in the background, while sharpening the tactics you need to win in the weeks and months ahead.
✅ What Arthur Does for You
🚀 One conversation to run your startup
Tell Arthur what you need. Get back clear plans, assets, updates and decisions you can act on.
🏛️ Builds your foundations
Keeps the core functions tight — governance, legal, finance, people, ops and reporting — so you’re not duct-taping later.
🧪 Tests and validates your thinking
Checks assumptions, pressure-tests ideas and flags risks early, before you burn time or money.
📈 Plans your growth
Generates GTM strategies, campaigns, sales scripts, outreach and retention plays that actually ship.
💸 Prepares your raise
Turns traction and numbers into investor updates, decks, and a live, always-ready data room built for diligence.
📂 Keeps your data room alive
Every update, metric, file and artefact is versioned, structured and synced — so your data room is always investor-ready.
📝 Drafts your documents
Produces investor updates, one-pagers, hiring briefs and product specs — clear, fast and on point.
📊 Scores your progress
Shows where you’re strong, where you’re stuck and what to fix next — no guessing, no self-delusion.
🧠 Remembers everything
Stores files, facts, feedback and experiments — linked, versioned, and instantly retrievable.
🤝 Works with you and for you
You set direction. Arthur handles the heavy lifting — giving you back time, clarity and work that moves the needle.
👉 If you want to be part of Arthur’s early access group, the founders who get the first features, the first tools, and the ability to shape what we build… just drop your email in the Build-in-Live thread on Telegram:
* F42+ members will be automatically added with your subscription automatically translated into Arthur Fuel_units for the next 3 months.👉 Early Access — drop your email in the Arthur group
I’ll add you to the list personally.
This is the easiest way to help shape what Arthur becomes.
😇 The Good
➡️ Shifting Fusion into a true PLG business means one thing: the product has to carry the weight. That’s been my obsession this month – getting Arthur to a point where founders feel the value instantly, without a single sales call or explainer deck.
The community still matters a lot, the masterclasses, the workshops, the late-night DMs where founders compare scars, but the centre of gravity is moving. The product needs to do the heavy lifting.
The standout moment this week was a coffee with an investor. I told him we were now in full build mode, walked him through the MVP scope for Arthur, and, in classic fashion I might have slipped a bit of the longer-term vision in there, what we have lined up for investors.
Not “might have”. I absolutely did shove it in there.
His response? “Let’s start DD now.”
That’s a signal. The direction is right. And the work we’re doing is also starting to resonate with investors.
That’s my sample size of one. I’ll tell you what the other five said next week. 😄
➡️ We updated our website, in the spirit of eating our own medicine and the overwhelming evidence that the web is splitting in two, one for us humans and one for the machines. We want to make sure we had SEO and LLM.txt available for the google spiders and GPT scapers.
The result is a chat interface where you can ask anything, the backend, simple, we just need to upload the latest info into the knowledge base so it knows what to talk about.
*Servers take a few days to move it over and the old site might be stuck in your cookies.
Captable Clarity session.
Thanks for joining the Cap Table Masterclass Last Thursday. Solid turnout, great questions, and a reminder of how messy this stuff gets when you let it drift.
Quick recap of the big points:
1× liquidity preference is standard ; anything above that moves into “predatory” territory.
Broad-based weighted average is the only anti-dilution formula you should accept at early stage.
Pools dilute you, not investors; set them before the round, not after.
Advisory shares are almost always over-given and under-earned. Phantom shares > cap table clutter.
SAFE stacking without modelling = founders waking up at Series A with half the ownership they thought they had.
Antoine and Marco walked through the CapQuest platform at the end — honestly, it’s the first tool I’ve seen that handles SAFE conversion, ESOPs, termination logic, and waterfall analysis without making you cry into an Excel sheet.
If you want to sort your own cap table properly:
👉 Start here: https://capquest.io
👉 Use code: F42START for:
20% off any plan
Free $500 cap table audit
Free ESOP consultation
A call with their team to run your scenario modelling (worth it)
If you missed the session, the recording is going out tomorrow.
If you have a messy investor, outdated SAFE, or an advisor you need to “cleanly exit”jump into the community and ask, happy to jump on a call as well.
😈 The Bad (and how we deal with it)
What is going on with Linkedin? Reach is atrocious and my ego severely deflated with my lack of popularity.
I used to get 20k views per post, had a certain degree of virality and then AI came along and shafted me.
Some key takeaways:
1. Verification: I could not verify myself with my passport because I’m an Englishman in Dubai (there’s a song in that) and linkedin took a year to figure it out.
Get yourself verified.
2. Because of this I posted way less and that really does not help.
Got to be regular and give feedback on others post, Yawn, we all know this.
3. They changed their model in three key ways, or so I have been told.
Favour paying subscribers
Pay for Ads
Have the permission to use your content for their AI set to on.
Do as you wish with that one
And for those that missed out on my latest (and by far the funniest thing on linkedin) here it is.
Founders fall in love with the solution, then go searching for a problem. Kitten stomper, case in point.
This is why we built the 💯 Challenge — Get PROBLEM FIT before you build a damn thing.
We tested it on ourselves and got a much clearer picture of what founders think is blocking them vs what’s actually slowing them down.
For the ❤️ of startups
You are one click away from sharing some love and inflating my popularity
🤢 The Ugly
This is shocking at so many levels. My wife is going away on business for 2 weeks, lands for a night and then goes away for another 3 days.
Just me and my son home alone, there is going to be a lot of pizza, popcorn and movies.
Enjoy and hope to see you soon.
❤️ & ✌🏼
If you have not joined the Fusion42 Community on Telegram —
it is probably time to do so.
For the ❤️ of Startups
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