Hello Hello,
I hope you all had a fantastic week and are making great moves. It was an up and down week here at Fusion-42. Here’s the 😇 Good, 😈 Bad and the 🤢 Ugly so we can all learn together.
😇 The Good
Purple Cow theory
If you drive past a field of black‑and‑white cows you barely glance. If one of them is bright purple, you nearly crash the car. That’s Seth Godin’s Purple Cow in a nutshell—remarkable or invisible.
Why the startup ecosystem still looks like black‑and‑white cows
Incubators selling fairy dust
Demo‑day theatrics, zero substance. Most programmes are glorified TED talks wrapped in free coffee. Founders leave with selfies, not skills.Mentors recycling clichés
“Fail fast, pivot faster.” Cheers, mate—tell me something I can’t google, chatgpt or get from a £9.99 paperback.Investors tweeting hustle porn
They preach “founder‑first” yet still bankroll pitch‑deck acrobatics over shipped product. Hypocrisy in 280 characters.Media amplifying noise
Funding rounds are press‑released like Nobel prizes while real traction goes unnoticed. Vanity metrics rule the headline economy.Line up, line up, get your free credits here…while useful it is not a USP it’s a honeytrap.
LET’S GO PURPLE
Since last September we’ve gone 100% all in on execution first for founders —Problem fit, Market ready, AI first or die, Fundraise fluent. Hit these and capital chases you.
The black and white cows are waking up 😂
In the last month we’ve heard many whisperings—other accelerators and incubators inquiring about what we are up to and suddenly preaching execution, dropping the fluff (well not really, that’s more my hope than reality) Good, Let them follow. We’ll keep raising the bar because we want founders to succeed.
For the ❤️ of startups
Next move
We’re just going to be doubling up on the execution‑only workshop stack, again and again and again.
LFG! As Harry Stebbings confirmed
Watch the GSA reruns here. F42+ members
GSA | GTM for Startups | Masterclass with Audra Hajj.
Ready to bin the cookie‑cutter playbooks and build a go‑to‑market machine that actually sells? 🚀 In this fast‑paced masterclass, GTM veteran Audra Haj tears up the rule book and shows founders how to turn market noise into unfair advantage—before your runway runs out.
GSA | Fundraising Fluency | Masterclass with Dock Walls.
Want investors queuing up instead of ghosting you? Watch Dock Walls tear up the rule book on funding strategy. ⚡️
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😈 The Bad (and how we deal with it)
Speed of execution, always will be an issue but I only deal in velocity grounded in reality and well thought out organic plans.
🤢 The Ugly
Nothing to report this week 🚀🔥
Well that’s it from me, I am so excited and pumped for what’s to come over the next days, weeks, months. Thanks to all for being part of this journey.
For the ❤️ of startups
Cheers,
Enjoy and hope to see you soon.
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For the ❤️ of Startups
📅 Upcoming Online Masterclasses, Panels and Workshops.
Get the calendar here.
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