🔄⚙️ How it works FOR THE BENEFIT OF USERS, not how you made it work. #013
This Is How to Write Your Pitch Deck. #013
🔄⚙️ How it works
🧐 The Misconception
🖼️🎯 Framework to follow:
1. Integrate It With Your "Solution" Slide
2. Omit It Altogether
3. Make It a Three-Step Slide
☀️🔍 Tips for Prioritising Clarity
🔄⚙️ How it works
Lets take a look at what the experts say:
Describe the User Experience: Detail the user's interaction with the product in a clear and straightforward manner.
Explain the Technology: Offer insight into the technology behind the product, focusing on user-relevant aspects.
Illustrate in Steps: Break down the product functionality or user experience into clear, logical steps that are easy to follow.
Highlight the Unique Element: Clearly convey what makes your product unique ('the underlying magic' or 'secret sauce').
Utilise Visuals: Use diagrams, schematics, and flowcharts to visually communicate how the product works, which can often be more effective and engaging than text.
No wonder so many get it so wrong
🤷🏼♂️ What the templates say!
🧐 The Misconception
The common misconception about the 'How it Works' slide is founders often think it is a place to talk about how clever what they have built is, sometimes going into the technicalities of an algorithm and engineering. Or showing 20 screenshots or a 5 minute demo video of the user journey. These are focusing on totally the wrong things that the purpose of a pitch deck needs to achieve, outcomes. All of the above will only become relevant if you manage to get to the next meeting and into diligence, and that is the only objective of a Pitch deck.