Make Your Startup Robot‑Readable
A practical guide to Generative Engine Optimisation (GEO) for founders who want to be understood, cited, and trusted by machines — and humans.
Why this exists (and when it matters)
Search changed quietly — but not universally.
Your website is no longer read only by people. It is read, summarised, compressed, and repeated by machines — before a human ever sees you. When those machines misunderstand you, your market misunderstands you. No amount of polish fixes that.
That said, GEO is not equally i…