🌍🛒 Market Size... we can do better than TAM, SAM,SOM, BING, BANG Blah #012
This Is How to Write Your Pitch Deck. #012
🌍🛒 Market Size
🤷🏼♂️ What the templates say!
🔌❌ The Disconnect Issue
✅🔝 The Bottom-Up Approach:
🖼️🎯 Framework to follow:
Slack as a case study
Examples:
A graphical representation
🌍🛒 Market Size
The market size slide in a pitch deck is one that has become 3 generic TAM, SAM, SOM circles with bigger numbers and gives little value. Whereas it can be one of the most enticing slides that has the power to tie together many aspects of why your opportunity is a great one.
It always has to be a bottom up approach
🤷🏼♂️ What the templates say!
🔌❌ The Disconnect Issue
A chasm between TAM and SOM without a strategic narrative can raise red flags for investors. Imagine a $100 billion TAM followed by a mere $250k SOM for year one – or $10 billion when you conquer the world, it lacks coherence and could be perceived as naivety or over-ambition.
✅🔝 The Bottom-Up Approach:
A Non-Negotiable 1st thing, it has to always be a bottom up approach. This approach ensures you're grounded in tangible metrics and real-world scenarios, rather than finger in the air generalisations. Now bear in mind that the investor understands the problem, the audience and the solution plus benefits. What you now need to display is the size of the opportunity as you grow and reach new markets and new customers. It is not how much money you can make but the size of the pie you are eating from.