🚀 The GSA Founder Journey
From Idea to Traction to Investment
Just want to give all you great founders what we have lined up for you at GSA.
We are going to be by your side every step of the way.
🔹 WEEKS 1-3: BUILDING A STRONG FOUNDATION
🎯 What Founders Achieve:
✅ Startup Resilience & Playbook—set strong foundations before scaling.
✅ Validate your startup with real market signals (Lean Canvas + 100 Customer Challenge).
✅ Master Go-to-Market (GTM) strategy—no fluff, just traction.
✅ Develop a fundraising roadmap that fits your startup stage.
🔹 Key Sessions:
📘 Masterclasses: Startup Resilience & Playbook, Founders Edge, AI 101, Fundraising Fluency.
🛠 Workshops: Market validation, refining problem fit, fundraising blueprint.
📣 Expert Panels: Investors breaking down real deal flow.
🔹 WEEKS 4-6: EXECUTION & MOMENTUM
🎯 What Founders Achieve:
✅ Develop an investor-ready financial model (LIVE build workshop).
✅ Sharpen your pitch deck—one that will actually get you meetings.
✅ Deep dive into Legals, AI automations, and sales strategy.
🔹 Key Sessions:
📘 Masterclasses: Financial Tools, Fundraising Capital Stack, Legal Framework.
🛠 Workshops: AI-powered sales, financial modeling, investor strategy.
🎤 Weekly Pitching: Because fundraising is a skill, not a one-off event.
🔹 WEEKS 7-8: INVESTOR READINESS & SCALE
🎯 What Founders Achieve:
✅ Nail investor outreach—how to get responses and close the right deals.
✅ Build a repeatable customer acquisition strategy.
✅ Expand your pitch—getting beyond “nice idea” to “backable business.”
🔹 Key Sessions:
📘 Masterclasses: Investor Outreach, AI for Lead Gen, Customer Retention.
🛠 Workshops: Investor messaging, cold outreach lab, AI automation.
📣 Expert Panels: "Biggest Founder Mistakes" (hard truths from those who’ve been there).
🔹 WEEK 9: THE RAISE SUMMIT 🔥
🎯 What Founders Achieve:
✅ Engage directly with investors across MENA, Africa, US, and Europe.
✅ Refine your pitch with real-time investor feedback.
✅ Get insider fundraising strategies from VCs and exited founders.
🔹 Key Sessions:
🎤 Day 1: Global Investor Interviews—real insights on what they look for.
🎤 Day 2: Deep-dive Panels—tactical fundraising, go-to-market, and scaling.
🎤 Day 3: FUSED—Live Pitch Event in front of investors with capital to deploy.
🔹 WEEK 10: POST-FUNDING PLAYBOOK
🎯 What Founders Achieve:
✅ Build a scalable operational strategy for growth.
✅ Develop your post-funding action plan (governance, investor comms, hiring).
✅ Transition from startup hustle to sustainable scale.
🔹 Key Sessions:
📘 Masterclasses: Scaling & Growth, Workflow Optimization, Post-Funding Playbook.
🛠 Workshops: Leadership & Culture, Post-Funding Execution Strategy.
🚀 FINAL OUTCOME: YOU'RE READY TO RAISE & SCALE.
✅ Investors engaged & pitch refined.
✅ Go-to-market systemized & traction mapped.
✅ AI & automation integrated for efficiency.
✅ Post-funding strategy locked for long-term success.
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For the ❤️ of startups
✌🏼 & 💙
Derek