This Is How to Write Your Pitch Deck. #001
Are you following pitch deck advice from so called experts who've never raised a $ or invested in a startup? Let's change that
Cut Through the Noise
A straight-shooting guide to rising above the noise, debunking the BS and getting investor meetings.
In the chaotic world of startup pitches, everyone claims to have the secret to success. The reality? Most advice out there is recycled, outdated, or just plain wrong. It’s a noisy space, with buzzwords everywhere that do nothing but add to the clutter.
"This Is How to Write Your Pitch Deck" is the ultimate guide in this sea of mis- and mass-information given by people who have zero scar tissue.
This straight-shooting guide is here to do more than just help you rise above the noise—it’s here to obliterate the noise, debunk the BS, and pave a clear path to securing the attention and investment your startup deserves.
Why trust this book?
➡️ Extensive Experience: Over 50 startup investments and half a billion dollars raised across asset classes for my own various ventures and others.
➡️ VC Engagement: Connected with over 1300 VCs in the past three years
➡️ Real-World Success: Leading a team dedicated to elevating pitch decks to get meetings and secure investments.
What’s inside:
➡️ Real Strategies: Not theories, but tried-and-true strategies that work and reflect the constantly evolving dynamics
➡️ Insider Insights: Benefit from seasoned experience and avoid common pitfalls that mislead many startups
➡️ Clear Guidance: Step-by-step walkthroughs to craft a pitch deck that is both compelling and genuine
➡️ Dive in and emerge with a presentation that is not just polished but powerful. A pitch deck that doesn’t just impress, but convinces. Capture your investors' attention, show them the real value, and seal the deal.
There are two rules to a good pitch deck
Rule #1 Keep it simple, stupid
Rule #2 See Rule #1
📊 The 6 elements of a deck
👀 We have seen thousands of pitch-decks, and they come in all shapes and sizes; some are super ugly, and some are works of art. But none of this matters if you don't nail your opening message.
Investors? They've got the attention span of a goldfish when it comes to pitch decks. We're talking a few minutes tops, and even less if they can't figure out what you're about straight off the bat. Sure, every deck needs its key elements, and these depend on what you're pitching and where you stand in your journey.
📚 We have put this e.book series together packed with must-dos, absolute no-nos’, and real-life examples that we know hit the mark.
📢 Every deck has to hit the mark on these core elements and we will show you exactly how.
Key Info:
Are all the expected points covered?
Order:
Are the slides arranged to flow according to the stage?
Storytelling:
Is the tone and narrative correct and focused on the right audience?
Visual Identity:
Does the design have coherence and display care?
Hooks:
Are there enough reasons to make the reader an inquirer?
KISS:
Can anyone read this and get it?
Thanks for reading “This is how you write your pitch deck” 🙏🏼. Please share and let us help founders cut out all the consensus blah blah with real actionable how to’s.
Over this series I will be showing you how to write the most powerful deck that actually gets air time with investors.
“This Is How to Write Your Pitch Deck” covers a Dive Deep into:
1. Unveiling the Deck's Core Beyond Basics:
➡️ Discover the six non-negotiables of a pitch deck that demands attention.
➡️ Deck Dynamics: Tailor your deck for every stage with precision, not guesswork.
➡️ First Impressions: Transform your cover page from an entry point to a bold statement.
2. Investor Intel, Decode Investor DNA:
➡️ What they care about, straight from the horse’s mouth. No fluff.
➡️ Unlock the real goals of VCs—what they won’t tell you but you absolutely must know.
➡️ All the sources of capital where the money is hiding.
3. Strategy Overload Metrics That Matter:
➡️ Dive into the data that speaks louder than words.
➡️ A universal framework that adapts as you evolve.
4. Storytelling with Substance Mindset Masterclass:
➡️ Gear up for a storytelling hooks that hit hard and leave the right mark.
➡️ Elevate your narrative to clearly state problems to power your solution with conviction.
5. Business Blueprint, all tied together to produce an immersive narrative.
➡️ Command your market size and how you’ll get the $.
➡️ Show how it works with the confidence and impact needed.
➡️ Position your business model as the investor’s best bet.
6. Design That Dominates Visual Victory:
➡️ Learn why good design wins.
➡️ Master slide composition to keep eyes glued and minds engaged.
7. Communication.
➡️ Convert cold outreach into warm handshakes.
➡️ Teaser Tactics.
➡️ Navigate common Pitfalls with grace and knowledge.
➡️ Know your stage, own your strategy.
Thank you for reading. If you liked it, share it with your friends, colleagues and everyone interested in the startup Investor ecosystem.
If you've got suggestions, an article, research, your tech stack, or a job listing you want featured, just let me know! I'm keen to include it in the upcoming edition.
Please let me know what you think of it, love a feedback loop 🙏🏼
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Looking forward to learning through this content in coming months. 🙏