Decks, traits and hooks #004
This Is How to Write Your Pitch Deck. #004
📑📂 The decks you’ll need
🚫👎 Traits to avoid
🎣 Hooks
🎭 Unconventional Hooks
📑📂 The decks you’ll need.
There’s a lot of noise around startup CEOs being solely responsible for all investor outreach, running the entire process, making all the calls, and essentially putting their startup work on hold to raise funds. This advice often comes from investors with a one-sided self-interest. They want founders to do the heavy lifting without considering the impact on the startup’s progress which ironically turns a possible yes to a no for not having enough traction 🤷🏼♂️
Setting up the right channels to get in front of investors is paramount to having a successful campaign, along with understanding the game and giving the right amount of information according to the channel is super important to move your opportunity through their deal flow pipeline.
When sending out your deck via email, whether through a warm intro or not, focus on the subject line hook. Keep the body of the email short and clear. Too long, and it's a turnoff.
We will cover this in the Cold Email outreach section.
So here it is… One concise deck is all you need for any occasion.
It is important to have a really concise deck for in-person pitches or pitch events. Slides with lots of text will make the audience read and not listen when the key is to engage the audience in storytelling.
Make your slides with a clear bullet points that act as content introductions and/or takeaways. The hooks.
Pitch deck request
This is what most founders should use for every occasion, one that serves for all.
This deck should not be exhaustive for the first exchange, No 50 page decks, 8 to 15 pages is all that is needed. And of course, a flow must be held throughout this deck.
Should you have different decks for different occasions?
Life is just too short, and the purpose is to intrigue and hook investors, any kind of personalisation comes in the body of the email, and details come in the diligence requests if the first part has worked.
So in short NO is the answer.
