Insights by Fusion42

Insights by Fusion42

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Insights by Fusion42
Insights by Fusion42
⏰🔑 Why now? make sure it is not 'Why Not Now' #011
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⏰🔑 Why now? make sure it is not 'Why Not Now' #011

This Is How to Write Your Pitch Deck. #011

DeReK WaTSoN's avatar
DeReK WaTSoN
Jul 15, 2024
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Insights by Fusion42
Insights by Fusion42
⏰🔑 Why now? make sure it is not 'Why Not Now' #011
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  • ⏰🔑 Why now slide

  • Sequoia’s “Why now” slide

  • ❓ 'Why Now' Understanding the Question

  • 🤝 Introducing 'Why Not Now'

  • 💡 Webvan's why not now

  • 📣 Real Examples: A New Perspective

  • Takeaway



The "Why Now" slide in your pitch deck is your stage to make a case for what you have seen that no one else has. If that is not apparent then you either need to dig deeper or drop the slide, better than filling it up with some generic points for the sake of it.


Only Sequoia have a “Why now” slide in their template, and it is a great question….


❓ 'Why Now' Understanding the Question

When investors ask, "Why hasn’t your solution been built before now?" they're probing for unique insights. They're not interested with vague notions about market growth or technological trends. They're seeking the specific catalyst – technological, regulatory, or market-based – that has uniquely positioned your startup for success at this very moment.
It needs to be an answer that they just would not know.

Here's how to nail your "Why Now" slide:

➡️ Identify the Unique Market Gap: What overlooked opportunity have you discovered? This is about highlighting your unique market understanding.


➡️ Articulate the Specific Timing: Detail why this particular moment is crucial. Have recent technological advancements, consumer behaviours, regulatory changes, or economic shifts created a unique opportunity?

➡️ Present Data and Evidence: Support your argument with concrete data and real examples.

This is more than just numbers; it's about a narrative grounded in reality.

  • What is Your Unique Position?

  • Why is your solution necessary right now?

  • What sets your team apart in seizing this moment?


    Thanks for reading “This is how you write your pitch deck” 🙏🏼. Please share and let us help founders cut out all the consensus blah blah with real actionable how to’s.

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