🚀🎯 Traction / Go to Market #014
This Is How to Write Your Pitch Deck. #014
🚀🎯 Traction / Go to Market
🤷🏼♂️ What the templates say!
📈 GTM Strategy
🔄 Continuous GTM
Key Components of GTM
👥 Identifying the ICP
💬Dynamic Market Engagement
📊 Adaptive Expansion
⭐ North Star Metric
📉 KPIs & Feedback
🔍What is Traction and where to find it
Early Stages:
Growth Stages:
📊 Traction in your Pitch Deck
📈 Key Metrics for Traction:
🌱 Alternative Forms of Traction
❓ The key questions that investors are asking
📝 Takeaway
🚀🎯 Traction / Go to Market
This is probably the most important slide in your deck to convince investors that you are doing the right things, in the right market to make them want to invest. It is a display that aims to de-risk the opportunity with tangible evidence.
🤷🏼♂️ What the templates say!
Honestly, these templates are pretty generic and don't provide a solid guide. Everyone's business is different, so a one-size-fits-all template doesn't work. They all say the same things without really saying much, as if they don’t even know what they’re looking for. While the templates offer a starting point, they're pretty much useless unless they really reflect your business. Make it personal, relevant, and uniquely yours... Let me show you how.
The what, where, how, and when of your startup's road to success.
How your business model works.
📈 GTM Strategy
A Go-to-Market (GTM) strategy is often mistakenly narrowed down to just marketing or branding. It's crucial to understand that while marketing and branding are integral parts, the GTM strategy encompasses far more—it’s the overarching plan that includes strategy, process, and the mechanics of introducing your product to the market. This strategy begins on day one of your startup and is a continuous action plan that adapts and evolves with your business.
🔄 Continuous GTM
The GTM strategy is a foundational, ever-evolving aspect of your business operations, integrating not only how you communicate with your market (marketing) but also how you deliver your product (sales tactics) and create customer experiences (service design) to achieve sustainable growth.