Working IN vs ON the Business

Chit-Chat Doesn’t Build Startups. Execution Does.

Most startups begin with big ideas and visionary discussions—we are going to Mars… crafting strategies, imagining scale, and dreaming of success. That’s the seductive part. Sitting in a room mapping out a grand vision is easy. The hard part? Turning those ideas into reality.

And this is where so many founders get stuck. They fall in love with the idea of…