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GSA 2.0. GTM Systems & Loops | Customer Journey Archaeology | Levi McPherson

What truly drives your customers: logic, need, or meaning?

In this powerful Masterclass, Levi McPherson and Derek Watson take you beyond traditional sales funnels to uncover the psychological architecture behind modern go-to-market strategy.

This is not another session about customer personas. It is a deep exploration of how AI, emotion, and execution work together to shape every buyer journey.

💡 Key themes expl…

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