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GSA 2.0. GTM Systems & Loops | The ICP Myth | Levi McPherson

What if everything you thought you knew about your ideal customer profile was wrong?

In this electrifying panel from Fusion42’s GTM Innovation Spotlight, industry experts Levi McPherson and Derek Watson challenge conventional wisdom on go-to-market strategy — revealing why in today’s AI-driven world, niching down too soon might be costing you growth.

💡 Key themes explored:

  • The rise of dynamic ICPs — why your audience is constantly evolv…

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