❗🌱 Let's get this one sorted, the Problem / Origin slide #008
This Is How to Write Your Pitch Deck. #008
❗🌱 Problem / Origin
❓ Why 100+ rejections over 3 years
🥧🔧 Deconstructed problem pie
🖼️🎯 The framework for writing your Problem Slide
❗🌱 Problem / Origin
Way too many of us concentrate on the overarching problems that can be universally attributed to literally any business, efficiency, cost and speed . These are all correct and are the only things that can be changed up. But why is it a problem?. If a market has a gazillion dollar value then I would argue that it does not have any problems per se, it seems to be working just fine.
The problem identification needs to be more specific then just these overarching statements, resorting to clichés that can be dismissed as trivial or mere inconveniences, especially in a highly lucrative market can be simply seen as characteristics of the market rather than obstacles to success.
So here is what the pros say. I get what they mean but between them the messages are so convoluted it is no wonder that founders resort to shoehorning everything into a few generic overarching statements.
Why 100+ rejections over 3 years ?
We have all read the story about it taking Melanie Perkins 100+ rejections over 3 years to raise for Canva. Now there are two things that come out here;
1. Resilience when it is a great idea will win through somehow.
2. Maybe the rejections were down to the 104 words used in just the problem slide.
Don’t get me wrong it hits a lot of great points, but investors are not going to read a novel.
There are a few other points that come to mind when reading it, it tries to cover and justify every point and has a negative tone . Terms like "file incompatibility" and "font embedding" are jargon. The figure "$138.4 billion" is striking, but it's not immediately clear how it relates to the problem.
