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What is Marketing in the Context of a Startup?
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What is Marketing in the Context of a Startup?

Marketing is the sum of many parts

This guide offers startup founders a practical approach to marketing, emphasizing that a strong idea is only the beginning. It covers various marketing stages—from initial awareness and consideration to engagement and conversion—providing actionable checklists and strategies tailored to limited budgets and resources. The text stresses the importance of …

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